The Membership Economy
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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The Membership Economy
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Narrated by:
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Tom Pile
About this listen
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.
©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.Listeners also enjoyed...
What listeners say about The Membership Economy
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David Stinson
- 15-07-22
Excellent
Robbie gives incredible insight and advice on how to develop a membership organisation. My business has reached new levels as a result of me listening to this audio book!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michelle Fanus-St Hill
- 31-05-23
Great read
Excellent book. Loads of learnings and practical things to apply to your own business. Great read!
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Jonny
- 19-07-16
Stop reading what your reading, and read this. NOW
If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.
Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Isaac Morrison
- 04-01-22
OK but longer than it needed to be
I didn't mind the book but felt the author dragged out certain points and revisited the same examples too often.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sani Yusuf
- 16-04-22
Great For Anyone Building A Subscription Based Biz
This book is filled with gems about customer acquisition, retention and strategy. if you are Building a Subscription Based business, then this is a must read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Asari St-Hill
- 31-12-22
Superb book with practical details
A must read for owners of a business or non-profit looking to build a membership model
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- MR BRIAN NORTHMORE
- 21-07-22
Not bad but not for me right now
It’s not that this is bad it just did not resonate with me. I’m sure at some point when my audience has been developed a little further and I’m in the right place to move membership higher up my agenda it will have greater relevance.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Ducarta
- 17-08-19
Better than I expected!
I picked up this book thinking it would be a good supplement to my library, not really expecting more than some useful tips here and there but Robbie has over-delivered.
Not only do you get a solid understanding of the membership economy but the book guides you through practical steps to put it into practice. I felt like I had a personal coach!
It's for this reason that it deserves 5 stars and I'd add that it's an essential for any person in business, large or small.
Well worth your time.
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4 people found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Tim Ward
- 14-01-20
Good intro to the subject
Good intro to the subject, I was looking for more details and tactics for marketing as someone who already has a subscription based business. If you don’t have a sub business you will probably get some real value from this.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Darrin O'Toole
- 19-12-19
Very entertaining look at Membership
I really enjoyed this book and found it of great use in my research. An entertaining listen.
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