Listen free for 30 days
Listen with offer
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
The Copywriter's Handbook
Buy Now for £15.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
- Eight headlines that work-and how to use them
- The five-step "Motivating Sequence" for generating more sales and profits
- 10 tips for boosting landing page conversion rates
- 15 techniques to ensure your emails get high open and click-through rates
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
Listeners also enjoyed...
What listeners say about The Copywriter's Handbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Sefa
- 03-05-22
Logical, practical and clearly read
There are a lot of practical tips and advice in this book that I think would suit a seasoned and novice copywriter.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jorn G
- 26-02-21
Discover the most powerful secrets of copywriting
Love the audio format. This book is the basis for any copywriter. From beginner to advanced. It clearly lays out the rules and principals of persuasive copywriting. Writing that will sell your products and services.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- kal
- 31-08-24
Really Good!
Its comprehensive clear and easy to understand. I loved it. I will probable get the digital book as well
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance4 out of 5 stars
-
Story3 out of 5 stars
- Afrah
- 26-04-22
long
to be honest, this book could be summerized in 10 pages 1.5 hrs long not 9hrs +. and honestly didn't get a single info I don't already know.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall2 out of 5 stars
-
Performance1 out of 5 stars
-
Story3 out of 5 stars
- M. Mayer
- 18-02-23
Sounds like he is talking to a 2 year old.
I just couldn't take it seriously due to his tone. The content is very basic too. I could have come up with most of this and I am new to coprwriting. There are some decent points made so I will be finishing it. But it is certainly only worth paying almost nothing. Thankfully it was free.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!