The Copywriter's Handbook
A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
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The Copywriter's Handbook
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Narrated by:
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Barry Abrams
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By:
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Robert W. Bly
About this listen
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
- Eight headlines that work-and how to use them
- The five-step "Motivating Sequence" for generating more sales and profits
- 10 tips for boosting landing page conversion rates
- 15 techniques to ensure your emails get high open and click-through rates
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
©1985 Robert W. Bly (P)2020 TantorListeners also enjoyed...
What listeners say about The Copywriter's Handbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Sefa
- 03-05-22
Logical, practical and clearly read
There are a lot of practical tips and advice in this book that I think would suit a seasoned and novice copywriter.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jorn G
- 26-02-21
Discover the most powerful secrets of copywriting
Love the audio format. This book is the basis for any copywriter. From beginner to advanced. It clearly lays out the rules and principals of persuasive copywriting. Writing that will sell your products and services.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- kal
- 31-08-24
Really Good!
Its comprehensive clear and easy to understand. I loved it. I will probable get the digital book as well
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Afrah
- 26-04-22
long
to be honest, this book could be summerized in 10 pages 1.5 hrs long not 9hrs +. and honestly didn't get a single info I don't already know.
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- M. Mayer
- 18-02-23
Sounds like he is talking to a 2 year old.
I just couldn't take it seriously due to his tone. The content is very basic too. I could have come up with most of this and I am new to coprwriting. There are some decent points made so I will be finishing it. But it is certainly only worth paying almost nothing. Thankfully it was free.
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