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The Cluetrain Manifesto

By: Rick Levine, Christopher Locke, Doc Searls, more
Narrated by: Dick Summer
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Summary

What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? With language as sharp and compelling as the observations, www.cluetrain.com burst unexpectedly onto the scene with 95 Theses to ignite a vibrant and viral conversation making hash of corporate assumptions about the nature of online business. Provocative, outrageous, and wickedly smart, the manifesto has challenged executives from Global 1000 companies to sign-on or risk missing a genuine revolution.
Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter faster than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct, and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the "immutable laws" of business - and what business needs to know to weather the seismic aftershocks.
©2000 Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
E-Commerce Economics Forecasting & Strategic Planning Business Employment Internet
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Editor reviews

The Cluetrain Manifesto is not so much an audiobook as it a list of demands from employees and customers to big corporations. It was full of great ideas and concepts that big companies should follow. I give it two thumbs up. (Mark M.)

Critic reviews

The Internet changes what we mean when we say we mean business. [ Cluetrain] explores the profound depths of this change to deliver an analysis that will enlighten and challenge you, make you laugh, or drive you crazy. (Michael Wolff, Burn Rate)

What listeners say about The Cluetrain Manifesto

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  • Overall
    5 out of 5 stars
Profile Image for Mr. Liam B. Warrilow

Enlightening

A really interesting view on the internet and how it is changing how we do business. Found it as it was referred to in 7 Habits...

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  • Overall
    4 out of 5 stars
Profile Image for Dave

Powerful annoyingly read

A fundamental read for anyone in business only spoiled by some annoying narration. In the end I ended buying the hard copy as well.

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