The Appearance of Power
How Masculinity is Expressed Through Aesthetics
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The Appearance of Power
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Narrated by:
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Tanner Guzy
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By:
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Tanner Guzy
About this listen
Power has an appearance and appearance has power. Ideally those two would line up together and the world would be full of good, masculine men who dress and look like good masculine men.
But all too often, reality is something different. There are good men and strong leaders out there who dress and look like children or bums. There are awful, lazy men in the world who dress in a way that hides their vices from those around them and makes them appear better than they truly are. In an attempt to correct for these disparities, our current culture tries to rob both appearance of its power and power of its appearance - to say that the way a person dresses or looks doesn’t - or at least shouldn’t matter.
We’re given platitudes like, “don’t judge a book by its cover” and there’s a often a cultural rush to prove ourselves as non-judgmental as we can.
But a man’s appearance has been an integral part of humanity since before the dawn of civilization. As human beings we use mental shortcuts when assessing our surroundings and the people within them. It is inefficient and dangerous to treat every object, scenario, and person as a blank slate or an unknown.
And, because it is our tendency to judge according to visual stimuli, we use physicality, body language, grooming, and clothing to quickly and effectively communicate who we are and how we want other people to perceive us.
Some men dress to appear more physically threatening, others to convey status and power within social spheres, some attempt to fit in and not draw attention to themselves, and others will use their clothing to show their disdain for the social norms around them.
Regardless of what your intentions are, your clothing says something about you. And no, this doesn’t just apply to you, but to every man who has ever interacted with another human being. From the ancient shaman, to the Wall Street banker, the Pope to the gutter punk, all men use clothing and appearance to tell the world who we are. Which means it’s worthwhile for you to understand how to use this tool effectively.
The purpose of this book is to outline the underlying principles of how clothing affects men and masculinity. Understanding and applying those principles will take you far beyond looking like you’ve been dressed by an image consultant, in one of his five variations of acceptable clothing, and into the realm of being well-dressed all the time.
©2017 Tanner Guzy (P)2018 Tanner GuzyListeners also enjoyed...
What listeners say about The Appearance of Power
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Epoxy Lab
- 23-03-21
General concepts only and Not really actionable.
General concepts only and Not really actionable.
The books focus mainly on general concepts and why it is important to dress well.
However it doesn't give much indication on how to build an "appearance of power".
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Trailerfitters Toolbox
- 17-11-19
This is a Thing. Great Book.
Great book. It gives you a fresh perspective on how us as men should be thinking about how we present ourselves to the world, how to display our status.
This is well thought out, informative, and above all, motivating audio book.
After listening to this book a man should have the foundations in understanding exactly how to represent himself within his tribe, to display his character in the correct way to influence. I can go on to now with a better concept and confidence on how and why I should take some time considering why I wear what I do.
Taking care on how you would choose to dress is not an option. Very enjoyable book. Tanner nails it for you.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Healey
- 09-02-19
Animated, interesting game changer
I became aware of Tanner Guzy by means of his appearances & connection to one of my favourite authors Jack Donovan. I have a wedding coming up & I’m aware that I’m a slob when it comes to the way I dress so thought this would be a great opportunity to check out this book. The text itself really shifted my mindset on the subject & left me feeling much better equipped to approach my aesthetic coherently & intentionally. Loads of interesting insights & anecdotes, and given the vastness of the subject I found it succinct, practical & useful. The narration is great too, the guy’s enthusiasm is very apparent as he gives a very animated presentation of his work.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Marcin Dzialo
- 01-10-22
Interesting take
Well written and narrated book. Interesting take on the subject, worth a read and further exploration.
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Amazon Kunde
- 05-02-24
Mostly pointless fluff
Very disappointed by the book, expected actionable points meanwhile the book is just explaining “appearance matters” in 10 different ways for a while. Not particularly helpful if you already know that appearance matters.
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