Storytelling - The Difference Between a Good and a Great Copywriter
11-Step Guide to Leveraging the Persuasive Power of Storytelling to Sell Anything to Anyone
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Narrated by:
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Nick Gallagher
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By:
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Jesse Anderson
About this listen
As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....
Yet we tend to overlook the single most powerful method of them all:
STORIES.
Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content.
So here’s what I want you to do the next time you sit behind a laptop:
Forget about facts, stats, researches, testimonials, etc....
And TELL A STORY.
Your conversions will SKYROCKET.
And if you don’t know how to tell a good story.... Well, then this book just found its new owner.
You will learn:
- How You Can Use a Story to Trigger “the Love Hormone” in Readers - Normally Triggered by Extraordinary Events Like Giving a Birth or Jumping Out of an Airplane
- 11 Elements of a Captivating Story (a.k.a. Step-by-Step Guide to Crafting Stories That Touch People’s Hearts and Minds)
- Seven+ Great Stories Written by True Masters That You Can Model and Use in Your Copywriting
- How to Come Up With Your Own Story Ideas and Set Yourself Apart From Copycats
- How to ‘Pitch’ the Power of Stories to Potential Clients and Earn 2x Higher Rates Thanks to This New Skill
- And Much, Much More.
It’s been scientifically proven that our brains have evolved to empathize, remember, and make decisions as a result of hearing a story.
In other words, it’s neurologically impossible to resist the persuasive power of a well-told tale.
Don’t you think that’s a good enough reason to grab this book and improve your storytelling today?
Get your copy now!
©2023 Publision (P)2021 PublisionWhat listeners say about Storytelling - The Difference Between a Good and a Great Copywriter
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- Tonka
- 16-05-21
Great guide to effective social media storytelling
if you want to add storytelling to short form copy, or short videos this is well worth a listen.
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