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Run It Like a Business
- Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money—Without Losing the Art
- Narrated by: Shaina Summerville
- Length: 9 hrs and 21 mins
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Run It Like a Business
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Summary
In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to:
- Grow audiences and keep them coming back again
- Make our organizations more inclusive
- Get younger attendees in the seats and on the donor rolls
- Continue to create the art we love—without the stress of figuring out how to afford it
Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.
The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.