Listen free for 30 days

Listen with offer

Preview
  • Meatball Sundae

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 4 hrs and 51 mins
  • 4.5 out of 5 stars (18 ratings)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Meatball Sundae

By: Seth Godin
Narrated by: Seth Godin
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £13.99

Buy Now for £13.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

©2007 Seth Godin (P)2007 HighBridge Company
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Free Prize Inside cover art
Tribes cover art
The Icarus Deception cover art
All Marketers Are Liars cover art
The Dip cover art
Purple Cow, New Edition cover art
Small is the New Big cover art
Buy Now cover art
The Mirror Test cover art
Changing the Channel cover art
Marketing Secrets cover art
Visibility Marketing cover art
The Hawke Method cover art
The Convenience Revolution cover art
Branding & Marketing for Startups cover art
Overdeliver cover art

Critic reviews

"His arresting conversational style is sure to once again set the business world talking." ( Publishers Weekly)

What listeners say about Meatball Sundae

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars

alright

once you get over the author's faintly annoying tone and cadence the main premise of the book is interesting and worth a listen. However, as with most of these 'big idea' books (longtail, outliers, etc, etc) the gist of the book can be understood in 15 minutes and the rest is just re-emphasis.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful