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Meatball Sundae
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
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Summary
New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
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Overall
- Neil
- 12-05-09
alright
once you get over the author's faintly annoying tone and cadence the main premise of the book is interesting and worth a listen. However, as with most of these 'big idea' books (longtail, outliers, etc, etc) the gist of the book can be understood in 15 minutes and the rest is just re-emphasis.
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2 people found this helpful