Matchmakers
The New Economics of Multisided Platforms
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Matchmakers
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Narrated by:
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John McLain
About this listen
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular - and profitable - due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers.
Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers - rich with stories from platform winners and losers - is the one book you'll need in order to navigate this appealing but confusing world.
Cover design by Stephani Finks.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2016 David S. Evans and Richard Schmalensee (P)2016 Audible, Inc.Listeners also enjoyed...
What listeners say about Matchmakers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Butterbean
- 24-07-20
great book, hard to listen at times
good information, and really good to get an over view of marketplace economics.
However, at times I find the narrator a little robotic. Like listening to a computer, which left me to switch off on a number of occasions.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Amazon Customer
- 29-01-21
Fine intro to platforms
Ok book, looked into some companies and explained their Journey. A little too long for My taste in case of too much storyteling instead of cold facts delivered
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Xcusemeplease
- 14-01-18
It's okay, just
Repetitive message, made worse by overdramatic narration. While some of the case studies are interesting, in general this book could have been summarised in one chapter
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr. V. Mavadia
- 05-07-16
A must read for the modern tech entrepreneur
Nicely combines economic theory, case studies , risk strategy and common sense in a few hours.
It's up there with the work from Carlota Perez and other platform literature.
Written by two very smart guys!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Carsten
- 05-08-16
Excellent book
This book provides an excellent and precise analysis of multi-sided platform innovation. I will highly recommend it for executives to understand the fundamentals of this powerful development.
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