Lilliput Land

How Small Is Driving India's Mega Consumption Story

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Lilliput Land

By: Rama Bijapurkar

Narrated by: Rama Bijapurkar

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About this listen

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.

In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Consumer Behavior & Market Research

Innovation