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Leading Digital
- Turning Technology Into Business Transformation
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 54 mins
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Summary
Become a Digital Master - No Matter What Business You're In
If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:
- How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities
What listeners say about Leading Digital
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- AJ
- 02-04-18
challenging listen
in the fast moving world of data transformation this book remains relevant, with only a few post scripts now required to update the progress or failure of companies mentions
perhaps an appendix review information these companies ?
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- Paulk
- 22-06-21
old but still relevant
even though this book is years old, it does touch a lot of topics relevant even now. highly recommended as a starting point or even draw upon ideas especially on measuring performance of your digital transformation.
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- Jannis
- 11-03-21
Amazing, eye-opening - for digital leaders, CMOs
One of the best books I've read about digital transformation or business overall. Helps you to structure your thinking about how to employ digital and technology into sales, marketing, product supply etc - and what needs to happen to make it work in practice. Despite being a few years old (2014?) it's still very valid. I've learned a great deal and I'm sure all digital leaders, but also marketers, IT experts, CMOs, CEOs can learn a lot too. I have immediately ordered a paper version too, to mark and note down most important points that will help me in my work. 100% recommended!
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- Amazon Customer
- 02-03-20
Excellent
Very well structured book with plenty of real world examples of how certain companies have become digital masters and also gives you a playbook to follow yourself. This is a book you could revisit again and again.
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- Ram Prasad Krishnamurthy
- 23-08-18
Good coherent narration of digital strategy
Loved it. Lucid narration of a comprehensively assessed digital pathway. A must read/listen for all levels of managers in an organisation.
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- adi ben-nesher
- 14-02-18
Great book for any executive and consultant
Great research and guide for anyone embarking on a digital transformation journey at any industry or stage
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- Anonymous User
- 30-07-20
thorough and well articulated
a great combination of practical experience and case examples that bring it alive. Informative and well structured book.
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