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Leading

By: Alex Ferguson, Michael Moritz
Narrated by: Alex Ferguson, James Macpherson, Simon Slater
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Summary

What does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world.

In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career.

Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.

Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Sir Alex Ferguson & Sir Michael Moritz (P)2015 Hodder & Stoughton
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What listeners say about Leading

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Great book for all including none football fan

This was a great book to listen to, and I would suggest it for none football fans as well. You can take a lot of learnings from this book into your day to day life.

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  • Overall
    4 out of 5 stars
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good until chapter 15 - zzzzz

didn't bother with chapter 15 as wasnt sure Alex and some other boring muppet - great until then

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Good insight

But bombastic in places but overall a real good listen. Would have been even better if SAF had read it.

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little nuggets of magic in this book

Legend of leadership. not just football. great book for any business person who wants to improve. set up his scouting network like a sales team.... brilliant.

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A hero and legend

What an amazing book and insight into a great and meaningful life. Being a united fan made the book powerful enough but being a leader and business owner I took so much from this book and inspired me to continue my journey.

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Opportunity to learn from a master

Where does Leading rank among all the audiobooks you’ve listened to so far?

It is a very easy listen and is one of the best audiobooks I have listened to

Who was your favorite character and why?

Sir Alex is such a fascinating man with an unbelievably good record over his 20 years in management...I enjoyed listening to how he went about achieving his feats

What does the narrators bring to the story that you wouldn’t experience if you had only read the book?

It was nice to listen to a Scottish accent as my impersonation of sir Alex is rubbish

Did you have an emotional reaction to this book? Did it make you laugh or cry?

No

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  • Overall
    4 out of 5 stars
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Voice changes

At points towards the end of the book a different actor seems to read parts of the book. This is very off putting.

However overall it is an interesting read for a football fan and a leader like me. I will listen again at some point I think.

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An enjoyable listen

I love the insight into how he kept at the top for so long and how he is just like anyone else except he was steadfast In his belief that he knew what was right.

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    5 out of 5 stars
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Fabulous

Integral in my path to becoming a great leader. Learn from those who have walked the walk.

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    5 out of 5 stars
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Very good and little football 😊

Not being a football fan I was a bit sceptical at first, but there was no need.
Even tho football clubs are mentioned a lot (well that was his life) it’s about the leading and the leaders and leadership at these clubs and others, a good insight to who he respected as great leaders on and off the field.
Also great little words of words wisdom here and there, that he picked up over the years.
Listened to this twice so far back to back and shall be giving it a whirl again 😊😊😊

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