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Influencer Marketing Is Dead. Long Live Influencer Marketing
- Everything You Need to Know About Why the Old Model Is Dead, and How to Rapidly Change Your Process
- Narrated by: Helpful Matthew
- Length: 4 hrs and 32 mins
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Influencer Marketing Is Dead. Long Live Influencer Marketing
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Summary
The importance of social media influencers - or content creators - for businesses cannot be overlooked. They have changed the way we engage with many products and services. But that doesn’t mean that every business that follows this approach gets great results. While some see fantastic returns on their investment, other see little to no return at all. So what makes the vital difference? Since our species’ time spent in caves wearing loincloths, we’ve searched for the best ways to promote our work. It’s in our DNA to share and engage with the world through products, goods, and services. We are a social species.
In this book, Influencer Marketing Is Dead. Long Live Influencer Marketing, Alex Redmead traces the history and rise of the modern-day social media influencer to try to answer the most pressing of questions: What makes a good one? The result is an essential listen for any business currently using social media influencers who wants to improve returns or is about to take their first step into this world. Likewise, this book is also for the social media influencer who wants to start out or up their game.