Listen free for 30 days
Listen with offer
-
Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Creating the Perfect Design Brief
Buy Now for £14.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
- Covers all the essential elements comprising an effective design brief
- Copublished with the prestigious Design Management Institute
Editor reviews
Though more widely taught now than in the past, the art of Design Brief creation has been regulated by only a few people in the greater world of industry, many of whom do not know what makes them valuable to the user. Author of Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, Peter L. Phillips, has wanted to change that - and did so with the first edition of this book. With this second edition, in audio form, Mr. Philips wants to expand on the practicality and the diverse ways that designers can use an exemplary brief. Directing you through these superb instructions is narrator Scott O'Neill.