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Content Inc.

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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Content Inc.

By: Joe Pulizzi
Narrated by: Joe Pulizzi
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About this listen

The proven entrepreneurial model that breaks all the rules

Build your audience first. Then create your product.

This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

  • The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
  • Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
  • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Diversification: Grow your business by expanding into multiple delivery channels
  • Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.

©2016 Joe Pulizzi (P)2016 Joe Pulizzi
E-Commerce Entrepreneurship Marketing Small Business Business Digital Marketing Inspiring Content Marketing
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What listeners say about Content Inc.

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Everything for creating content marketing.

Awesome audio book! Just brilliant.

I always wondered about the how content makes money. But only did this book offer loads of tips of making money but also give a step-by-step guide to making great content.

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The best content marketing book you will ever buy

This book is engaging from start to finish and my favourite marketing book by far (& I have lots of them!)

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informative

a very insightful overview of what it takes to get a content marketing programme up and running.

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4 people found this helpful

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good advice

the first part of the book was more relevant to me. I was looking to get advice for starting my own co tent venture and Joe certainly gave me that. the later stages were a bit deep as I haven't really started. so when my blog takes off I'll come back to read it again.

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3 people found this helpful

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A Most for any Content Marketers!

Excellent listen. Very insightful and I took a lot from Joe's words. I will certainly be implementing a large proportion of what was discussed in the audiobook to my current business. A must listen for any Content Marketers!

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1 person found this helpful

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content marketing here I come!

great for learning how best to leverage web, social media and content to market your business or organisation, and make maximum impact, whilst gaining a quality audience full of customers and fans.

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Meanders to the plate, hits a home run

Great content in the second half of the book... Highly actionable and motivating. If you're already convinced you want a business rather than a job, and that content is the way to go, you can skip the first quarter of the book.

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Great content

It has re- invigorated me to look at my blog and refine my niche into something that is in line with my passions but also of massive value to my readers.

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    3 out of 5 stars

Decent, but could be better

Any additional comments?

I enjoyed it and nice narration but i did feel some of the advice was maybe a bit unrealistic - either that or maybe just too centred on the US markets or something? Decent book tho

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content is king - Joe shows how

Joe shows how you can build a fantastic business around content. this has given me fantastic ideas for scaling my business.

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