Building Successful Partner Channels
In the Software Industry
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Building Successful Partner Channels
Narrated by:
Hans Peter Bech
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Narrated by:
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Hans Peter Bech
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By:
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Hans Peter Bech
About this listen
The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.
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