Art

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.

For almost a century, movie fans have been riveted by the Academy Awards and the stars who have won Oscars. 50 Oscar Nights takes listeners behind the scenes of Hollywood’s most storied awards show through new and exclusive interviews with dozens of A-list actors, filmmakers, and craftspeople spanning sixty years of the Oscars. Here these artists reflect on their winning work and recount all the details of how they got ready, how they felt when they heard their name and got up on stage to accept their award, what they wore, how the entire experience impacted their life, and more.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

Назначение этих лекций — помочь человеку, далекому от систематического изучения культуры, начать ориентироваться в мировом культурном процессе. Нравы классической Античности, живопись Высокого Возрождения, русский реализм, современное постмодернистское искусство, язык китча, рекламы и нашей повседневности — мы видим, что язык культуры меняется, но есть ли незримый закон, подобно маятнику определяющий ее движение? От пещер каменного века до рождения мегаполиса — автор прослеживает этапы становления культуры и выделяет признаки, которые характеризуют культуру, клонящуюся к закату.

Flyting 101: Poetic Justice is a lively and engaging guide to the ancient art of flyting—verbal duels of wit, rhyme, and humor. Blending history, technique, and modern applications, this book takes listeners on a journey from the mead halls of the Norse gods to today’s rap battles and comedy roasts.