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Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.

Since the 19th century, people have claimed that the prosperity enjoyed by the First World was the result of its devotion to unconstrained economic freedoms. In his 2003 book Kicking Away the Ladder, South Korean economist Ha-Joon Chang claims this was not the case and that, in fact, First World economic success was due to exactly the kinds of state intervention that traditional economic thinking consistently opposes today.

Born in 1933, Philip Zimbardo is a renowned and controversial American social psychologist who is fascinated by why people can sometimes behave in awful ways. Some psychologists believe people who commit cruelty are innately evil. Zimbardo disagrees. In his 2007 book, The Lucifer Effect, he argued that it is the power of situations around us that can cause otherwise good people to commit "evil", citing many historical examples to illustrate his point.

Philosopher Judith Butler's 1990 work, Gender Trouble, shook the foundations of feminist theory and changed the conversation about gender. While many thinkers already accepted that "gender" was a category constructed by society rather than defined by one's genitalia, Butler went further and argued that gender is performative - it exists only in the acts that express it. Society determines that wearing makeup is "feminine" - but some men wear makeup. Are they "women"?

American lawyer-turned-sociologist David Riesman published his first book, The Lonely Crowd, in 1950. Aimed at academics, it nonetheless gained a large popular audience. In it, Riesman explores the links between social character - the ways in which members of a society are similar to one another - and social structures. Riesman's work popularized sociology, helping to establish it as an academic discipline, and today it provides a fascinating window into the 1950s American psyche.

In Citizen and Subject, Ugandan academic and author Mahmood Mamdani challenges dominant views about the crisis of postcolonial Africa. Many studies emphasize that the problems the continent faces are homegrown - the consequence of poor government, widespread corruption, and other local factors. Citizen and Subject challenged these ideas. It argues that the current crisis has come about because of the institutional legacy of colonialism.

Max Weber was the first to identify beliefs and practices that influenced economic behavior. He found Catholics generally less motivated to succeed in business than Protestants because of their religious belief that everyone could achieve salvation. The branch of Protestants known as Calvinists, on the other hand, believed God determined everyone's salvation status before birth. Nothing a person might do on earth could save a soul marked for damnation.

Western thinking about the Middle and Far East has been distorted by stereotype and inaccuracy. This argument lies at the center of Palestinian-American literary theorist Edward Said's groundbreaking book, Orientalism. Originally published in 1978, it cemented Said's reputation as the father of postcolonial studies.

Published in 1938, Cyril Lionel Robert (C. L. R.) James' The Black Jacobins is the little-known story of the only successful slave revolution known in history. It was this 12-year struggle of the African slaves in the French colony of San Domingo that led to the establishment of the Republic of Haiti in 1804. The uprising was inspired by the ideals of the French Revolution that had begun in 1789, just two years before, and in this work James goes to great lengths to show the relationship between the two upheavals.

A work that had a huge influence on great thinkers including celebrated German philosopher Immanuel Kant, An Enquiry is Hume's examination of how we obtain information and form beliefs. He argues that we mainly gain knowledge through our senses, a theory known as empiricism. But while the impressions from our senses are key to our beliefs about the world, Hume argues that reason and facts play only a limited part.

First available in 1689, John Locke's Two Treatises of Government is considered one of the most important works ever written on the foundations of government. Published anonymously, it argues against the popular idea at the time that monarchs have a God-given right to rule. Instead Locke proposes that sovereignty - supreme authority - ultimately resides with the people.

Reflections on the Revolution in France may read like an exercise in political theory. But when it was first published in 1790, Edmund Burke was fighting a real political battle. Burke saw that the Enlightenment ideas that had inspired radical political change in France the year before were beginning to take root in England. He wanted to discredit these dangerous thoughts before they sparked a revolution in his own country.

Richard Dawkins' 1976 investigation into the science of evolution has become an enormous success, selling over a million copies in 25 languages. Drawing on the work of renowned evolutionary scientists, Dawkins makes his argument about evolution by focusing on the gene itself. While others considered evolution to occur at the level of the individual or the group, here Dawkins sees the process of natural selection differently.

Defining liberty as freedom from interference by state power or popular moral opinion, Mill justifies the individual's right to this liberty by focusing on the role self-development plays in human well-being. His vision of individual rights extends to include freedom of thought and emotion and the freedom to act together with others. Society should protect the development of individuality to aid both social progress and innovation.

When American sociologist C. Wright Mills's The Sociological Imagination was first published in 1959, it provoked much hostile reaction. This was understandable: the book was a hard-hitting attack on how sociology was practiced - and on a number of leading sociologists. Mills was a fierce critic of both modern capitalism and Soviet-style authoritarianism, and argued that the sociology profession failed to look at how people's problems are connected to the structures of the society in which they live.

Nigerian novelist and professor Chinua Achebe was acutely conscious that Western views of Africa were inevitably the views of a culture that assumed itself superior. When confronted by what it took to be an inferior culture, the West identified itself as better - materially, intellectually, even spiritually. Achebe believed that even as original and subtle a work as Joseph Conrad's Heart of Darkness - a novel seen by many as a criticism of colonialism and one that Achebe admired stylistically - reflected these assumptions.

What is the nature of our personal relationship with God? That's the core question of Fear and Trembling. If God asks us to do something we instinctively feel is unethical, must we obey and have faith that he knows best? Examining this question, Danish philosopher Kierkegaard considers the biblical story in which God commands Abraham to sacrifice his only son, Isaac. His unique reading of the story breaks new ground, focusing on our relationship with God at an individual level.

Geneva-born thinker Jean-Jacques Rousseau's famous work of political philosophy from 1762 is based on a give-and-take theory of the relation between individual freedom and social order: the social contract that gives the work its name. Rousseau thinks about the issue by starting with what is known as the state of nature, a lawless condition where people are free to do what they like, governed only by their own instinctive sense of justice. People are free, but they are also vulnerable to chaos.

In her 1958 work, political theorist Hannah Arendt asks two fundamental questions: "Under what conditions do politics emerge?" and "Under what conditions can politics be eliminated?" In searching for answers she turns some long-established thinking on its head. Ancient political philosophers such as Plato and Aristotle believed that a life spent thinking was more important than an active life of labor, work, and action. But Arendt argues that political action is every bit as important as political thinking.

Among the general public, Descartes is probably most famous for his pronouncement "I think, therefore I am." That statement first appeared in an earlier work, but he expands on it in Meditations as he considers the idea of the mind as a separate entity to the body - the "dualist" approach. Descartes also set out to dispel skepticism - the idea that one cannot truly know anything. Using his "methodological skepticism," he showed that by doubting everything, we can know some things beyond doubt.