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Is your business truly profitable, or just looking good on paper? In this episode of Boosting Your Financial IQ, Steve Coughran dives deep into the often-misunderstood world of profitability.

Drawing insights from his book Outsizing and research on 300+ companies, he explains why accounting profit doesn’t always reflect a company’s real financial health. Steve reveals the critical metrics every business owner should know—like return on invested capital (ROIC) and cash flow—and shares surprising findings on how only a small percentage of businesses capture the majority of profits.

Tune in to uncover what it really takes to drive lasting value!

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